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Naturally soft, breathable underwear for women

Redefining cotton underwear, thoughtfully.

Shop Our First Collection

First Fit Promise • Natural Materials and Non-Toxic Dyes • Every Purchase Supports Women Rebuilding Their Lives

Two Foundational Silhouettes, Designed to Change Your Relationship With Cotton

The Icon

A Modern Brief With A Smooth Supportive Feel

The Muse

High-Waisted With Soft Structure & Easy Confidence

“I love them! Incredibly soft and breathable. Genuinely comfortable. Everything you said they would be, and beautifully designed as well.”

AS SEEN IN

Slow Luxury with Purpose

Responsibly Crafted

California’s growing and milling standards are some of the strictest in the world. By keeping our cotton cultivation, dyeing, and garment making in California, we ensure fair wages for workers, cleaner practices, safer materials, and fabric that stays gentle on your skin; free from the toxins often found in overseas production.

Skin-Friendly

Conventional lingerie fabrics are often made with plastic and processed with harsh chemicals that may irritate the skin. At Hendon Heritage, we use 100% Pima Cotton that is milled without the use of PFAs, azo dyes, formaldehyde or heavy metals. We then dye our fabric using GOTS Certified Dyes so you can feel good about what touches your body every day.

Give Back Model

For every lingerie item purchased, we donate the cost of a new pair of underwear to our nonprofit partner to help a women rebuilding their life. See how your purchase creates change →

True luxury should be BEAUTIFUL, ETHICAL, and IMPACTFUL.

At Hendon Heritage, luxury begins with intention.

Inspired by generations of craftsmanship and driven by a belief in women’s autonomy, we design non-toxic, locally crafted intimates that nurture your skin, support ethical makers, and contribute to meaningful social impact, one beautifully made piece at a time.

Our Founder's Story

Real Women, Real Confidence

"I love the new Hendon Heritage line. The fabric is so soft and the style is classic elegance. I feel good wearing them knowing that I'm doing something good for my skin "

– Abrea D.

"Finally, a high-end brand that doesn’t compromise on quality or ethics. Hendon Heritage is a game-changer!"

– Mariea S.

"Um. This is incredibly soft cotton."

-Katie F

Our Give-Back Modelwear with purpose

We believe in intentional living and that extends beyond what we wear.
That’s why we’ve built a give back model that creates real change.

For every piece purchased, we donate to our non-profit partner, The Undie Chest, allowing them to buy a new pair of underwear for a woman rebuilding her life after domestic abuse, sex trafficking, or incarceration.

This 1:1 donation funding model ensures those in need receive items that are the right size and style for them, rather than a one-size-fits-all donation or overstock that doesn’t necessarily meet their needs.